What is Content Marketing and Why Does it Matter?

Content marketing isn't just trendy, it's vital to a company's success! Over 60% of companies said posting content on social media has increased marketing effectiveness.1

So what's the definition of content marketing? According to The Content Marketing Institute, it's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Types of content

  • Articles/blogs
  • Photos, graphics, and video
  • How-to's
  • Infographics
  • Podcasts
  • Webinars

It's vastly different from selling or pitching your product online. Most new digital marketers make the common mistake of only broadcasting their offerings and deals instead of cultivating a conversation through engaging content. The philosophy behind content marketing is that if businesses deliver consistent and useful information to buyers, in turn, they're rewarded with business and loyalty.

Plus, content marketing gives your agency a voice! Nowadays, customers aren't won over with advertising alone. Instead, they're browsing the web, reading reviews on social media and educating themselves on potential purchases. When you employ this type of strategy to your digital efforts, your agency immediately increases brand presence on the Web.


  1. Content Marketing 101: Why Is Content Marketing Important?

You may also like

Article Hootsuite

How to use Instagram for business: A beginner's guide

Get a deep-dive into one of the fastest growing social media platforms, curated from Hootsuite

Article Forbes

5 reasons your business should use AdWords

80% of search results contain AdWords ad placements, according to Moz. Learn how to capture your audience using Google's pay-per-click feature with this guide by Forbes.

Infographic Fast Company

The best (and worst) times to post on social media

Are you posting to social at the right time? Check out this infographic by Fast Company to learn when your agency should be delivering content to maximize audience views.

Sign up for our newsletter to receive new articles directly to your inbox.

See also

Article HubSpot

How SMBs use social media

Businesses are growing because of their online presence. Learn how to gain new customers here.

Article Foremost Insurance

Social media marketing isn't just one and done

You can’t just "set it and forget it" with social media marketing. Here are three ways to help you be consistent and conversational in your social media marketing efforts.

Article Social Media Examiner

5 unusual tips to improve your SEO with social media

Your social media presence impacts search results. Check out this article by Social Media Examiner to improve your SEO (Search Engine Optimization).