What is Content Marketing and Why Does it Matter?

Content marketing isn't just trendy, it's vital to a company's success! Over 60% of companies said posting content on social media has increased marketing effectiveness.1

So what's the definition of content marketing? According to The Content Marketing Institute, it's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Types of content

  • Articles/blogs
  • Photos, graphics, and video
  • How-to's
  • Infographics
  • Podcasts
  • Webinars

It's vastly different from selling or pitching your product online. Most new digital marketers make the common mistake of only broadcasting their offerings and deals instead of cultivating a conversation through engaging content. The philosophy behind content marketing is that if businesses deliver consistent and useful information to buyers, in turn, they're rewarded with business and loyalty.

Plus, content marketing gives your agency a voice! Nowadays, customers aren't won over with advertising alone. Instead, they're browsing the web, reading reviews on social media and educating themselves on potential purchases. When you employ this type of strategy to your digital efforts, your agency immediately increases brand presence on the Web.


  1. Content Marketing 101: Why Is Content Marketing Important?

You may also like

Article Ragan

8 Instagram Tips For Content Marketers

Instagram is a great tool for engaging your consumers with interesting visual content. Learn how to maximize the visibility of your photos and videos!

Article GetResponse

How to create a business blogging plan

Read these five helpful steps from GetResponse to help jumpstart your agency's blog this year.

Article Foremost Insurance

How to blog for an agency

"Insurance isn't interesting" is an outdated argument! When you make your topics about people and life, it becomes blogworthy. Get some tips on topic ideas and how to write by reading this article.

Sign up for our newsletter to receive new articles directly to your inbox.

See also

Article HubSpot

How SMBs use social media

Businesses are growing because of their online presence. Learn how to gain new customers here.

Article Fast Company

The Five Worst Social Media Practices Brands Should Avoid

Timing is everything. Especially with social media! Learn to maximize the effectiveness of your messages with strategic timing.

Article Inc.

Social media marketing: 5 tips to get it right

Inc. provides their best tips that will help maximize your agency's social media efforts this year.