Guide to Banners and Images on Social Media

You can't expect strong audience engagement with blurry images. Check out this guide to learn about proper image size for Facebook, LinkedIn and Twitter.

First impressions count. We recommend that the visuals on your social media pages are clear, relevant and high quality.

There are two ID images to each Facebook, LinkedIn and Twitter page: Your profile photo and your cover photo.

Most brands use their logo for their profile photo. It's not necessary to update your agency's profile photo as often as you would if you have a personal page. For example, at Foremost we update our Facebook profile photo about three times per year. We do this to represent different seasons (adding a hat to our "F" logo in the winter months) or campaigns (inserting Hitch Guy and Hitch Cat to the picture).

First impressions count. We recommend that the visuals on your social media pages are clear, relevant and high quality.

The second ID image is your cover (some platforms call it a "header photo" or "background photo," but it's all very similar) photo. This image is bigger and spans the top of your agency's business profile page. Customize it to share your agency's story. For example, if your group specializes in auto insurance, upload a photo of the different vehicles it covers. You can take this photo, hire a professional to design/photograph it, or purchase a royalty-free picture on iStock. Both of these images should be high in quality because remember — first impressions count.

Here are the best image sizes for Facebook, LinkedIn and Twitter.

Facebook Profile Picture Image Guidelines

  • Must be at least 180 x 180 pixels.
  • Photo will appear on page as 160 x 160 pixels.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
  • JPG file format is recommended.

Facebook Cover Photo Image Guidelines

  • Appear on page at 851 x 315 pixels. Anything less will be stretched.
  • Minimum size of 399 x 150 pixels.
  • For best results, upload an RGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.

Twitter Profile Photo Guidelines

  • Square Image - recommended 400 x 400 pixels.
  • Maximum file size 100 KB.
  • JPG, GIF, or PNG as file formats.

Twitter Header Photo Guidelines

  • Recommended 1,500 x 500 pixels.
  • Maximum file size of 10 MB.
  • JPG, GIF, or PNG.

LinkedIn Standard Logo Guidelines

  • 100 x 60 pixels (resized to fit).
  • Maximum 2 MB.
  • JPG or PNG.

LinkedIn Square Logo Guidelines

  • This is the image that will show up when your agency is searched on LinkedIn.
  • 50 x 50 pixels (resized to fit).
  • Maximum 2 MB.
  • JPG or PNG.

LinkedIn Customer Header Image

  • 646 x 220 pixels or larger.
  • Maximum 2 MB.
  • JPG or PNG.

You may also like

Article Foremost Insurance

What is content marketing and why does it matter?

Content marketing isn't just trendy, it's vital to a company's success! Over 60% of companies said posting content on social media has increased marketing effectiveness.

Article Entreprenuer

10 steps to get started on social media

Before you jump into creating social media accounts for your agency, take a peek at these 10 steps to help you plan your online presence effectively.

Article Foremost Insurance

Guide to banners and images on social media

Set up captivating profile pictures, banners and images on your social media pages with the help of this guide!

Sign up for our newsletter to receive new articles directly to your inbox.

See also

Article Property Casualty 360

10 ways insurance companies can best approach social media

Social media is more than "just marketing." These tips and insight from Property Casualty 360 will motivate you to start and/or ramp up your agency's social media initiatives!

Infographic HubSpot / QuickSprout

Why people like, share and comment on Facebook

There's a science behind why people interact on social media. Check out this post from HubSpot and QuickSprout to learn about this interesting finding, and how your agency can learn from it.

Article Social Media Examiner

Top 9 LinkedIn marketing tips

Grow your agency's social media presence with these nine tips.